If you’ve been anywhere near The Lullaby Club Community lately, you’ll know the energy is unmatched. With over 27,000 women inside, The Lullaby Club Community has grown into so much more than a Facebook group, it’s the beating heart of our brand. From sneak peeks of new collections to behind-the-scenes try-ons, styling advice and real conversations, it’s where the magic happens long before launch day.
This season, we’re giving you the inside scoop on everything coming up at The Lullaby Club Community: dreamy collections, community-first events, surprise collabs and maybe even a few once-in-a-lifetime moments you’ll only hear about in the group. If you’re searching for a space where comfy meets cool, style meets function and women show up for each other every day than you’ve found it in The Lullaby Club Community.
Have you heard about The Very Merry Meet-Up? Our biggest community Christmas party yet is just around the corner, and trust us you’re not going to want to miss it. From DJs and saxophone vibes to bar tabs, lucky door prizes and more, this is the celebration we’ve been waiting all year for.
We’ll dive deeper into all the details later in this blog, but for now… consider this your official teaser.
Very Merry Meet-Up Outfits
In The Blog:
Upcoming Collections
Here’s what’s blooming next at The Lullaby Club:
Dune Bloom – October 1st
Earthy tones, breezy fits, and vibrant pops of colour that feel like golden hour you can wear.Christmas PJs – October 22nd
Our cult-fave tradition returns! Festive mornings, tree trimming, and family snaps sorted.Nonna’s Kitchen – November 5th
Rich reds, rustic neutrals, and bold Mediterranean blues — inspired by long lunches and the heart of home.
And here’s the insider scoop: we’ve just chosen our Dune Bloom ambassadors straight from The Lullaby Club Community. Their outfits are already on their way (yes, perks of being in the club). That’s right instead of sending PR to influencers, we’ve turned to our customers, the women who genuinely live and love TLC, to receive, review and style the collection before it launches.
To make it even more special, we’ve teamed up with Kaarme Jewels to complete their Dune Bloom looks. Not only do our ambassadors receive never-seen-before outfits, they also get luxe accessories from other incredible brands. Because being part of The Lullaby Club Community means you’re more than a shopper, you’re at the very heart of what we do.
Dune Bloom PR
Road-Trippin’ with TLC
Next stop? Yepoon! The Lullaby Club team is hitting the road to shoot our Black Friday campaign and we’re bringing you along for the ride. This trip is all about sandy beaches, palm tree landscapes and the kind of content that screams summer vibes.
But here’s the fun part: we’ve set a road-trip challenge! If you spot us on the road and snap a pic, you could win a prize but only if you’re part of The Lullaby Club Community or following along on our socials. Yep, perks for the insiders only.
We’ve also teamed up with Ochre Lane to style our summery sets by the sea and they’ve extended a special surprise gift exclusively for our community members. Want in? You’ll need to be inside The Lullaby Club Community to find out what it is.
We’ll be sharing plenty of sneak peeks and behind-the-scenes moments from the trip so, keep your eyes peeled on our socials and of course, inside the group for the juiciest updates.
Want first dibs on the Black Friday collection, exclusive Ochre Lane perks and the chance to win our road-trip challenge? Join The Lullaby Club Community today and stay one step ahead of every launch, event and giveaway.
Community Events on the Horizon
If there’s one thing The Lullaby Club Community does best, it’s showing up, connecting and celebrating together. We’ve got a calendar full of magic planned and trust uS, you’ll want to be front row for it all.
First up? Our Very Merry Meet-Up Christmas Party on December 12th in Redcliffe, Brisbane. Think: a DJ spinning the tunes, a saxophone player to set the vibe, a bar tab flowing all night, a lucky door prize, a magician to wow you, and plenty more surprises waiting in the wings. This is our biggest party yet, and it’s all about celebrating YOU—the heart of The Lullaby Club Community.
We even gave away two tickets and a night’s stay at The Oaks Komo to one of our amazing members, Jaimie Shiel (talk about early Christmas magic ✨). And yes, there are still limited tickets up for grabs, so if you haven’t claimed yours yet… now’s the time.
From festive nights like this to once-in-a-lifetime getaways (hint: Lullaby Hotel, anyone?), being part of The Lullaby Club Community means you’re never on the sidelines you’re always in the know and part of the action.
From Chateau to Christmas
If it’s any consolation for those wondering what The Lullaby Club Community events are like—our Lullaby Chateau & Garden Party was a huge success. We invited 15 incredible members to join us for an unforgettable weekend filled with music, drinks, food, and plenty of dancing under the stars.
The vibes? Immaculate. The energy? Pure magic. And the memories? Let’s just say our community is still talking about it.
Now imagine that same TLC magic… but bigger. That’s exactly what’s coming with our Very Merry Meet-Up Christmas Party. We’re going all out with a DJ, saxophone player, bar tab, delicious eats and even a magician to keep the fun flowing all night long.
Want in on the action? Don’t sit this one out, grab your tickets and get ready to celebrate the end of the year with your TLC family. This is your chance to be part of the memories we’ll be talking about long after the fairy lights fade.
Want more Lullaby Club?
If this gave you a taste of what it’s like to be part of The Lullaby Club Community, just know it’s only the beginning. From dreamy collection launches to exclusive events and behind-the-scenes magic, the community is where the best of TLC really happens.
✨ Instagram: @thelullabyclub
🎥 TikTok: @thelullabyclub
📌 Pinterest: @thelullabyclub
💬 Facebook Group: The Club Community
Because at the end of the day, The Lullaby Club isn’t just a brand, it’s a family. Come join the fun, grab your ticket to the Very Merry Meet-Up Christmas Party and be first in line for everything we’ve got coming next. We can’t wait to see you inside The Club.
See you soon,
Jayde x
The Author: Jayde Masters
Jayde Masters is The Lullaby Club’s Creative & Community Content Coordinator, leading the charge on all things style and connection. From creatively directing campaigns to running the Club Community Facebook group, Jayde brings our brand to life through storytelling, content and a whole lot of heart.
