If there’s one thing we do best at The Lullaby Club, it’s turning everyday moments into core memories and our Yeppoon content trip was exactly that. The marketing girlies packed up the TLC van (plus snacks, obviously) and hit the road for a seven-hour drive north to shoot our biggest collection ever: The Lullaby Club Black Friday Collection. Yep, you heard that right. You can expect 47 styles of pure, comfy-cool perfection.
And because no road trip is complete without snacks, we made the most iconic pit stop at Gin Gin Bakery for a taste test. Spoiler alert: it went viral. The vibes were already immaculate before we even hit Yeppoon.
In The Blog:
Day One: Dune Bloom & Margaritas by the Sea
We woke up to salty air, sunshine and the perfect setting to start creating magic. Before diving into Black Friday, we captured content for our upcoming Dune Bloom Collection (launching October 1st, so mark your calendars, besties).
To dial up the holiday vibes, we teamed up with Ochre Lane serving swim and sarongs that paired seamlessly with our resort-inspired looks. Since we always put our community first, the Lullaby Club Community scored an exclusive 25% off discount with Ochre Lane. Perks on perks, babe.
Lunch? Oh, just the best margarita platters and Mexican feast at The Citrus Club. Sun + salt + spicy margs = the ultimate trifecta. Then, it was go time: shooting the first looks of The Lullaby Club Black Friday Collection, golden hour style.
TLC Holiday Looks
The Lullaby Club Black Friday Getaway
Dune Bloom Giveaway!
Before we dive headfirst into The Lullaby Club Black Friday Collection, let’s talk about what’s up first Dune Bloom. Launching October 1st, Dune Bloom is the highly anticipated reset your wardrobe has been waiting for. With colourful prints that mix, match and pair back effortlessly, this collection was designed to help you feel ready for the next season with zero fuss and maximum style.
Here’s the insider scoop (because you know we always give it to our Lullaby Club Community first): you can shop Dune Bloom one hour before the general public. Every launch day, we lock the website, drop the password in the community at 8:40 AM AEST and from 9 AM AEST you’re in. That means no stress about sell-outs or pre-orders because you’re first in line, always.
We’re also turning up the fun with a Kaarme giveaway on 25.09 at 9 AM AEST. One lucky winner will score two Kaarme necklaces plus a $400 TLC voucher which is perfect for your ultimate Dune Bloom haul. The giveaway runs on Instagram and closes Tuesday at 9 AM AEST, so make sure you’re in it to win it.
Day Two: Focaccia, Fashion & Finales
The next morning, we went where the locals told us to: Drapes Deli. And wow. Think life-changing focaccia and the best coffee we’ve had in ages. Naturally, we did a TLC-style taste test (and yes, it was 11/10).
Fueled and ready, we shot more of The Lullaby Club Black Friday Collection capturing the essence of girlhood, summer holidays and that carefree vibe we all crave. We wrapped the day with a catamaran sunset cruise (because duh, main character energy only). After, we squeezed in dinner and The Summer I Turned Pretty finale a non-negotiable for Marisa and Kaira.
Day Three: Last Lattes & Goodbyes
Of course, we couldn’t leave Yeppoon without going back to Drapes Deli. Toasties in hand, caffeine secured, we hit the road back home. Another iconic stop at Gin Gin Bakery (yes, the owner came out to thank us. cue the wholesome tears) and just like that, the trip was done.
Phones full of photos, bellies full of carbs and hearts full of excitement, we left Yeppoon knowing this was our best campaign yet. The countdown to The Lullaby Club Black Friday Collection is officially on and trust us, you’ll want to be front row for this launch.
Why This Trip Was So TLC
At the end of the day, The Lullaby Club Black Friday Collection is more than clothes, it’s girlhood, friendship and effortless style all wrapped into one. We’re so excited for you to shop it!
Pro tip: join The Lullaby Club Community for early access. Every launch, we drop the password in the group at 8:40 AM AEST so you can shop at 9 AM which is an hour before the public.
Don’t miss your chance to be first in line for Dune Bloom (Oct 1st) and The Lullaby Club Black Friday Collection. See you inside, bestie.
✨ Instagram: @thelullabyclub
🎥 TikTok: @thelullabyclub
📌 Pinterest: @thelullabyclub
💬 Facebook Group: The Club Community
Because the best part of The Lullaby Club… is you.
Love,
Jayde x
The Author: Jayde Masters
Jayde Masters is The Lullaby Club’s Creative & Community Content Coordinator, leading the charge on all things style and connection. From creatively directing campaigns to running the Club Community Facebook group, Jayde brings our brand to life through storytelling, content and a whole lot of heart.
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When does Dune Bloom launch?
If you’re part of The Lullaby Club Community, you’ll get early access at 9 AM AEST with the exclusive passcode we drop in the group at 8:40 AM. The general public launch will then open at 10 AM AEST.
When does the Black Friday collection launch?
The Lullaby Club Black Friday Collection is coming this November, and trust us, you’ll want to keep your eyes peeled.
It’s our biggest drop yet (47 styles, to be exact), designed to embody girlhood, friendship and that summer-holiday-all-year energy. Stay close to The Lullaby Club Community because members always get the first scoop, sneak peeks, early access and those little insider perks that make all the difference.
How do I enter the TLC x Kaarme Jewels Giveaway?
Head to The Lullaby Club Instagram and check out our pinned post for all the details. To enter, simply follow the steps outlined there for your chance to win 2 x Kaarme necklaces PLUS a $400 TLC voucher.
Entries close 30.09.25 at 9 AM AEST, so don’t sleep on it!
How do I shop collections early?
Join The Lullaby Club Community on Facebook. Every launch day, the website locks before the drop. The passcode is posted in the group at 8:40 AM AEST, giving you access from 9 AM which is an entire hour before the public.
What’s special about being in The Lullaby Club Community?
From early shopping perks to sneak peeks, styling inspo, giveaways and community events, it’s the only place where you’re guaranteed to be front row for everything TLC.
