Our Black Friday collection is all about making everyday dressing feel fun, comfy and completely effortless. We created this limited 46 piece drop for women who want to feel good in their clothes, whether they are juggling mum life, growing a tiny human or just craving outfits that move with them instead of against them.

This collection brings together soft, breathable fabrics, relaxed fits and easy mix and match styles that actually work in real life. Think stretchy waistbands, bump friendly shapes, breastfeeding friendly buttons, oversized tees, relaxed pants, cute sets and those throw on pieces you wear on repeat because they just feel right.

You will find fresh colours, easy stripes, soft textures and silhouettes that look put together without needing any effort. The kind of pieces that help you reclaim your style, even on the days you are running on cold coffee and sheer determination.

This is a collection made for busy women, new mums, mums to be and anyone who loves feeling comfy but still cute. Your new everyday staples are right here, ready to make getting dressed feel easy again.