fruit backdrop bubble letter gold charms jewellery c letter h letter a letter r letter m letter b letter a letter r letter

Welcome to the Charm Bar: Personalise Your Jewellery

aesthetic charm jewellery fruit martini glass layout pearl gold chain jewellery pearl charm organic shape flower charm cherry red charm red heart charm chilli charm spiral shell charm diamond charm

Order up, besties because the Charm Bar is officially OPEN! 


Whether you're celebrating yourself, someone you love, or just need a little sparkle in your day, our new Charm Bar lets you create jewellery that's as unique as you are.


From delicate necklaces to bold bracelets and over 60 charms to mix, match and make your own. The possibilities are endless (and delicious, if we do say so ourselves).


Ready to sip, style, and stack? Let’s dive in.

The Bar is Open: What’s On the Menu

Choose Your Chain:


At the Charm Bar, we’re serving up:

  • Gold Link Charm Bracelet – classic, bold and timeless

  • Gold Paper Clip Chain Necklace – minimalist magic

  • Chunky Gold Toggle Necklace – for statement layering

  • Pearl & Gold Charm Necklace – playful meets luxe

  • Gold Link Charm Necklace – forever chic

Each piece is crafted from 18ct gold-plated stainless steel for a finish that's durable, tarnish-resistant, and always on point.

aesthetic charm necklace jewellery gold chains chilli charm red heart charm spiral shell charm coral charm cowboy hat charm cowboy boot charm flower charm letter charm bubble letter charm number charm cottage core charm

Choose Your Charms:


We’ve got over 60 charms ready for you to style your own story.


Think initials, numbers and fun, cutesy elements! With our easy clasp design you can simply rearrange, swap out and even add charms as often as you like.


Your jewellery can evolve as your story does whether you’re feeling minimalist one day or maximalist the next.


P.S. These charms don’t just belong on your TLC necklaces and bracelets. You can also clip them onto your existing jewellery, handbags, create phone charms and more.

aesthetic charms chilli charm red heart charm spiral shell charm coral charm cowboy hat charm cowboy boot charm flower charm letter charm bubble letter charm number charm cottage core charm

The Sweetest Gift: A Little Charm

Looking for something a little more personal this gifting season? The Charm Bar is here to make you the MVP of thoughtful presents.


  • Personalise with an initial, a digit, or a meaningful symbol
  • Create matching sets for your besties, sisters, or mum
  • Build a charm bracelet that grows with special memories
  • Gift them the base piece and let them build their own story

Because the best gifts are the ones that feel made just for them. 

aesthetic charm jewellery fruit layered cross charms, antique charm, chilli charm, cowboy boot charm, pearl charm, heart charm, horse shoe charm

Explore the Charm Bar Now

Your perfect combo is waiting! (Warning: once you start, it’s impossible to stop at just one charm.)


The Charm Bar is all about creating jewellery that's unapologetically you. From sentimental initials to bold, playful symbols, every piece is made to tell your story. Durable, stylish, and endlessly customisable, your dream jewellery stack starts here.


Mix it. Match it. Stack it. Shake it up your way because at the Charm Bar, there’s no wrong order. 


Thanks for hanging out with us at the Charm Bar, now go pour yourself some sparkle! 


With love (and a little extra charm),
Jayde x



Want more sparkle, inspo, and behind-the-scenes? Follow us:


@thelullabyclub on Instagram
@thelullabyclub on TikTok
@thelullabyclub on Pinterest
✨ Join our Facebook group: The Lullaby Club Community 

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