The Lullaby Club Community
If you haven’t heard of The Lullaby Club Community, where have you been?! It’s the heart and soul of everything we do! Our Facebook group filled with over 25,000 women who get it. They’re the hype girls, the outfit taggers, the honest reviewers and the real MVPs who’ve built this thing with us from day one.
This year, we’ve made it official: less influencer gifting, more love to the women already showing up in TLC every day. We’re spotlighting our incredible community members as ambassadors because who better to represent us than the ones living, loving and lounging in our pieces already?
In this blog, we’re introducing our latest The Lullaby Club Community ambassadors, sharing their fave looks and giving you the inside scoop on how you could be next.
Table of Content
What is The Lullaby Club Community?
But before we spill on our newest ambassadors, let’s rewind for a sec because if you’re new here, you might be wondering what The Lullaby Club Community actually is. Simply put? It’s so much more than a Facebook group. It’s where women connect, share their outfits, support each other through motherhood (and beyond) and celebrate the kind of fashion that feels good because it was made for you.
Inside The Lullaby Club Community, you’ll find early sneak peeks, exclusive community events, inside scoop, monthly discounts and maybe even your next bestie. It’s the place where you don’t have to explain why you have three sets of Posey Pants because we totally get it besties. If you're not in there yet... you’re missing the best part of the brand.
Peek the Latest Collection: Starstruck
What is the Community Ambassador Program?
Now, let’s talk about the The Lullaby Club Community Ambassador Program which is the heartbeat of our people-first philosophy. This isn’t your typical influencer deal. We’re flipping the script and spotlighting the women already showing up and showing love for the brand.
Our ambassadors are real members of The Lullaby Club Community who live in their TLC, style it their way and hype it up without us even asking. These are the women we’re designing for, so of course we want their voices front and centre. Instead of handing out pieces to influencers with curated feeds, we’re sending our collections straight to the wardrobes of the people who wear it best: you.
From try-ons to honest reviews, they’re helping other mamas, creatives and comfort-first queens find their next favourite piece and we couldn’t be more obsessed with them.
Meet the Latest Community Ambassadors
When we say our The Lullaby Club Community ambassadors understood the assignment, we mean it. From dreamy knits to starry statement pieces, our latest collections came to life on the women who wear them with heart. These are the kind of fits that feel like a warm hug and a main character moment and our ambassadors wore them exactly how they were made to be worn: confidently, comfortably, and completely their own way.
At The Chateau Ambassadors
Zoe glowed in the Dusk Flower Avalon Maxi paired with the Chocolate Alex Knit Jumper, giving off effortless elegance with a touch of cozy drama.
Talia brought sunshine to the Chateau in our Lemon Alex Knit Jumper and Pants set. A tonal look we’ll be dreaming about all season.
At The Chateau Collection
Starstruck Ambassadors
Jessie nailed cozy-cool in the Essentials Jumper in Blue Starstruck, Cream Starstruck Slouchy Tee, and matching Cream Starstruck Essentials Shorts. Basically, a vision in loungewear.
Jessica turned heads in our exclusive Starstruck Vest paired with Posey Pants—laidback luxe at its finest.
Beth gave fresh and polished energy in the White Crepe Lacey Shirt styled with matching Posey Pants.
Tameka proved denim-on-denim is never going out of style in the Light Denim Lacey Shirt and Posey Pants duo.
Starstruck Collection
Why We Do It (And Why It’ll Never Be Just Clothes)
At The Lullaby Club, our mission has always been to create more than just beautiful pieces and more about creating a feeling. That feeling? It lives inside The Lullaby Club Community. It’s in every message of encouragement, every outfit snapped in the mirror with toddlers at your feet, every “omg, same” comment that reminds you you're not alone.
That’s why we’ve chosen to champion women from our community because they’re the heartbeat of everything we do. These ambassadors aren’t influencers picked from a PR list. They’re customers, mums, creatives, women who genuinely live and love in TLC. They’re the reason we show up every day, designing mum clothes that are breastfeeding-friendly, comfy loungewear that doesn’t compromise on style and cool-girl sets that move with your life, not against it.
This program is about handing the mic (and the mirror) back to you because no one wears The Lullaby Club quite like The Lullaby Club Community.
And Next Up? Espresso (Yes, It’s As Good As It Sounds)
We couldn’t be more excited to announce our newest round of community ambassadors for our next dreamy drop, Espresso. We chose five fabulous women from The Lullaby Club Community: Jo, Britt, Valu, Emily and Lauren who will be the first to style, wear and share this rich, cozy collection. Trust us, you’re going to want everything they’re wearing.
And if you're sitting there thinking, “Wait, that could be me,” guess what? You're absolutely right. Our next ambassador callout will be for Garden Breeze and we’re on the hunt for four more community members to join the program. If you live and breathe TLC so keep your eyes peeled.
Want in? Join The Lullaby Club Community on Facebook to be the first to know when ambassador applications open, get early access to drops and be part of something that’s so much more than fashion.
Because around here? You’re not just wearing the brand. You’re part of it.
How Do I Become A Community Ambassador?
It's easy: just join The Lullaby Club Community on Facebook! Once you're in, engage with the group, share your looks and keep an eye out for our "Community Ambassador Call-Out" posts before each new launch. We pick around 4 members from the comments. All you need is just genuine love for TLC.
Bonus perks of joining The Club Community:
Early passcode access to every single drop
Monthly 15% off discount
First look at upcoming collections
Invites to exclusive TLC community events
A chance to win a $100 voucher every month for the most active member
Support, advice, and connections with like-minded women
Whether you’ve been here since our first drop or you’re just discovering us, you’re always welcome. We’re building something beautiful here, together.
Follow Along!
We believe in slow fashion made for fast lives. In comfort that doesn’t compromise on confidence. In a wardrobe that fits your journey, whatever that looks like.
But most of all, we believe in you.
Join The Lullaby Club Community on Facebook and let’s continue creating, connecting and celebrating the beauty of womanhood just one outfit at a time. While you're at it bestie, make sure to follow us across our socials:
Sending love,
Jayde x
The Author: Jayde Masters
Jayde Masters is The Lullaby Club’s Creative & Community Content Coordinator, leading the charge on all things style and connection. From creatively directing campaigns to running the Club Community Facebook group, Jayde brings our brand to life through storytelling, content, and a whole lot of heart.
