Behind the Feed: World Breastfeeding Week with TLC

To mark World Breastfeeding Week, we gathered six incredible mums from our Club Community and brought them together for one powerful day of connection, creation and celebration. Set in a dreamy sunlit studio, our content day wasn’t just about clothes and cameras it was about showcasing the raw, real, and radiant beauty of motherhood.

With help from our friends at Hotmilk Lingerie (aka the queens of comfort-meets-function), our community mums showed up, showed out, and shared their feeding journeys—whether that looked like tandem nursing, exclusive pumping, or baby-on-the-hip multitasking.

Styled in our most iconic breastfeeding-friendly pieces (more on those soon 👀) and supported by the softness and structure of Hotmilk’s game-changing bras, the vibe was nothing short of electric. Laughter, tears, outfit changes, baby snuggles—it was all there. And it reminded us why World Breastfeeding Week matters: because every mum deserves to feel seen, supported, and so damn powerful.

Let’s talk outfits because looking good and feeling comfy while feeding? It’s not just possible, it’s essential. For World Breastfeeding Week, we made sure our Club Community mums were styled in our most iconic breastfeeding-friendly pieces designed by mums, for mums and tested by the women who live in them.

First up: our Florence Top , a soft, button-down beauty that makes feeding access feel seamless while still giving main character energy. Whether you're tandem feeding, pumping, or simply wanting something cute and comfy you’ll reach for this one again and again.

Then there’s the Essentials Tee, your everyday go-to with a flattering oversized fit and hidden zip access. Proof that feeding-friendly can still mean cool-girl loungewear. We paired it with the Essentials Pants and Shorts for the full look (because matching sets = maximum ease).

Each piece was finished with Hotmilk’s iconic nursing bras underneath, giving each look the support it (and you) deserves. These are pieces made for every feeding journey and every kind of mama during World Breastfeeding Week and beyond.

As part of our World Breastfeeding Week celebrations, our friends at Hotmilk Lingerie gifted each of our mamas three of their iconic feeding bras and let us tell you, they were a hit. Comfortable, supportive and designed to make you feel like you, these bras stole the show at our content day (and the girls wearing them will vouch for that).

To spread the love even further, we’ll be teaming up with Hotmilk for a special giveaway because every mama deserves lingerie that actually works with her body, not against it. Keep an eye on our socials for your chance to win and experience the hype for yourself.

And because we couldn’t stop at just one sweet surprise we're also giving away something extra cute. The first 60 women to purchase a charm necklace or bracelet + two charms will receive a limited-edition Mama or Bra charm in honour of World Breastfeeding Week. It’s our little way of celebrating you and the journey you’re on.