The Alora Size Guide | The Mother’s Day Collection for Sleep & Beyond

Soft, considered and made for slowing down, Alora is a collection designed around the idea of a day off. Inspired by Mother’s Day but made to be worn well beyond it, these are pieces that invite you to pause, breathe and feel like yourself again. Think pastel tones, fluid silhouettes and fabrics that feel as good as they look. Soft enough for sleeping, effortless enough to step out in. This is comfort, without compromise.

Alora lives in the in-between. Worn to bed, worn to brunch, worn all weekend long. Easy sets designed to move with you through slower mornings, last-minute plans and everything in between. Nothing overthought, nothing restrictive. Just pieces you reach for without hesitation and never want to take off. With thoughtful details like discreet breastfeeding access, each style is made to support you through every stage, every version of your day.

This collection is a quiet shift. A reminder that rest is allowed, and getting dressed can still feel like you. Shot through a soft, intimate lens, the campaign captures moments of stillness and ease. Hair up, nowhere to be, fully off duty. It’s not about doing more. It’s about doing less, and feeling good in it.

Alora isn’t just a pyjama set. It’s a mood, a reset, a small permission slip to switch off. For the woman who gives everything, this one’s for you.

Alora launches 29.04.2026
Community Early Access 9AM AEST
Available to all from 10AM AEST

Want early access to Alora?

At The Lullaby Club, our community is at the heart of everything we do. It’s a space for real women, real life and real connection. A place where our most loyal customers come together, share their love for TLC and enjoy thoughtful perks, including early access to every collection launch.

With over 40,000 members, our TLC Community Group is where it all happens. Insider access, styling inspiration, sneak peeks and exclusive giveaways. It’s more than just early shopping. It’s being part of the story.

For Alora, our community will receive early access at 9AM AEST, one hour before the public launch at 10AM AEST.

That means first access to the pieces everyone will be reaching for. The soft sets, pastel tones and wear-anywhere styles designed to move with you from bed to brunch and everywhere in between. With excitement already building around this collection, early access gives our community the chance to shop calmly and confidently.

We offer this VIP experience with every launch. So if you’re not already part of the club, consider this your invitation

How To Measure Yourself For The Best Fit

For the most accurate measurements, use a soft measuring tape and stand naturally. Don’t pull the tape too tight. It should sit snug against your body without digging in.

BUST: Measure around the fullest part of your bust. Keep the tape level across your back and straight under your arms.

WAIST: Measure around the narrowest part of your waist. This is usually just above your belly button. 

HIPS: Measure around the fullest part of your hips. Keep your feet together and make sure the tape stays level all the way around.

If you’re between sizes, compare your measurements to our size chart and choose the fit you feel most comfortable in.

Please note: The size chart is the measurements of the garment laying flat

Model Measurements

Alora Price List

Ocean PJ Top | $84.95

Details

• Relaxed, easy fit
• Soft flowy sleeves
• Elasticated back neckline for flexibility
• Adjustable front tie for feeding access
• Accessible-friendly design
• Lightweight and unlined for an airy feel
• Pregnancy-friendly and postpartum-friendly

Fabric

• 92% Viscose and 8% Elastane

Colours

• Rosette
• Lilac Mist
• Lemon

Ocean PJ Shorts | $74.95

Details

• Elastic waistband with adjustable drawstring
• Functional side pockets
• Unlined for a lightweight, airy feel
• Relaxed sleep and lounge fit
• Pregnancy-friendly and postpartum-friendly comfort

Fabric

• 92% Viscose and 8% Elastane

Colours

• Rosette
• Lilac Mist
• Lemon

Ocean PJ Pants | $89.95

Details

• Small elastic fitted waistband with adjustable drawstring
• Relaxed, flowy full-length leg
• Functional side pockets
• Unlined for a lightweight, airy feel
• Pregnancy-friendly and postpartum-friendly comfort

Fabric

• 92% Viscose and 8% Elastane

Colours

• Rosette
• Lilac Mist
• Lemon

Ocean Nightie | $112

Details

• Soft, flowy sleeves
• Elasticated back neckline for flexibility
• Adjustable front tie for feeding access
• Discreet side zips for breastfeeding and accessibility
• Functional side pockets
• Relaxed, non-restrictive fit
• Unlined for a lightweight, airy feel
• Pregnancy-friendly and postpartum-friendly design

Fabric

• 92% Viscose and 8% Elastane

Colours

• Rosette
• Lilac Mist
• Lemon

Slouchy Tee | $69.95

Details

• 100% breathable cotton
•  Contrast neckline and sleeve detail
• “Cool Mum Club” graphic
• Oversized slouchy fit
• Classic crew neckline
• Drop shoulder design
• Invisible side zips for breastfeeding access
• Accessibility-friendly design
• Maternity-friendly and postpartum-friendly
• Unlined for lightweight comfort
• Size-inclusive design

Fabric

• 100% Cotton

Colours

• Lilac
• Rosette

Wear Alora your way - we styled it for every plan (and no plans). Catch the full live run-through on our Community page. Click here to watch.