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Black Friday text on pink red stripe

Sneak Peek: The Lullaby Club’s Black Friday 2024 Sale

Our Biggest Sale Ever


Black Friday 2024 is coming, and this year, The Lullaby Club is making it bigger and better than ever! Get ready to enjoy jaw-dropping discounts, early access, exciting prizes, and a brand-new exclusive collection designed just for this special event. With major savings and unique perks for our Community Club members, it’s the perfect time to snag some timeless, high-quality pieces for yourself or someone special.


Our Black Friday 2024 sale officially kicks off on November 21 at 9:00 am AEST, with early access starting at 8:50 am for Community Club members. This limited-time sale event includes incredible deals that are sure to make your holiday season extra special—and your wardrobe even more fabulous.

What's So Special About Black Friday 2024?

So, what sets this year’s Black Friday sale apart? Let’s start with our show-stopping 40% off for 40 minutes offer on all full-priced items. For the first 40 minutes of the sale, all full-priced items in stock is up for grabs at 40% off! After that, the sale switches to 30% off on all full-priced items and sales will continue through to December 3, 2024.


This year, we’re upping the ante with a fun Game Show theme, inspired by iconic Australian game show, Deal or No Deal. Our social media channels will be alive with content that gives a nod to classic shows with plenty of exciting twists to keep you on the edge of your seat! Sign up to our mailing list, tune in to our Instagram and TikTok for a sneak peek at the prize-filled fun and to see our team embracing the Game Show spirit. Who knows? You might even catch a hint about the amazing prizes up for grabs!

40% off for 40 minutes 21.11.24 text on checkered pink red backdrop
The Lullaby Club Red/Pink Essentials Tee and Shorts exclusive Black Friday launch. Staff holding four brief cases and CEO The Lullaby Club in red jacket and moustache

Exclusive Early Access for Community Club Members

As a thank you to our loyal Community Club members, we’re offering exclusive early access to the Black Friday 2024 sale. If you’re signed up, you’ll have a 10-minute head start before the sale opens to the general public, giving you first dibs on the most popular items. With limited styles and high demand, this early access could make all the difference in securing the pieces you’ve had your eye on.


Not a member yet? Don’t worry! Signing up is easy and gives you instant perks, including early sale access and exclusive updates about future events and collections. Plus, our Community Club members are often the first to know about sneak peeks, new releases, and other exciting news. Join now and be part of a like-minded community that loves effortless, sustainable, and inclusive fashion.

Shop Must-Have Styles Before They’re Gone

Our Black Friday sale is the perfect opportunity to refresh your wardrobe with some of our most popular, versatile, and well-loved pieces. Whether you’re looking for cozy loungewear for relaxing at home, chic everyday wear, or essentials for maternity and beyond, you’ll find it all on sale.


Some of our standout items that are sure to fly off the shelves include:

  • Avalon Smock Dress: A forever-favourite with our customers, loved for its effortless style and versatility. Whether you’re pregnant, postpartum, or just love a relaxed fit, the Avalon Smock is a must-have.
  • Essentials: Perfect for those days when you need comfort without sacrificing style, our everyday essential tees, pants and shorts are a go-to for busy mums and women on the go.
  • Lola Denim: From jeans that hug your curves to our versatile denim shirts, our denim pieces are crafted to blend style, comfort, and durability. Black Friday is the ideal time to add these essentials to your collection.

The Chance To Win Big

One of the most exciting elements of our Black Friday 2024 sale is the we are kicking it off with a grand prize and every order placed on November 21.11.24 goes into the draw to win prize number 1! While we’re keeping the details under wraps for now, we can tell you that it’s a prize worth waiting for. All orders qualify for a chance to win, so you’ll want to make sure you place your order that day for the possibility of a fabulous reward.


Want to be the first to know what the grand prize is? Make sure you’re subscribed to our mailing list, where we’ll share all the exciting details first. There are more grand prizes to be won but, we’ll also have other surprise gifts throughout the sale, so keep an eye on our social media channels for live updates and announcements.

two red brief case with red/pink essentials tee and shorts
The lullaby club black friday 2024 huge sales free gifts big prizes

A Special Black Friday 2024 Collection

To make this Black Friday even more memorable, we’re launching a limited-edition Black Friday Collection exclusively for the sale. With unique styles that embody the signature comfort and effortless elegance of The Lullaby Club, this collection is a one-time release designed to add something truly special to your wardrobe. These pieces are perfect for holiday gatherings, cozy nights in, or even the busy days that lie ahead in the new year.


Stay tuned for sneak peeks and launch details, and make sure you’re signed up for updates so you don’t miss this exclusive launch. These limited pieces will be flying off the shelves during Black Friday 2024, so don’t miss the chance to make them yours!


Pink/Red Essentials Tee and Shorts, Red/Pink Essentials Tee and Shorts

Get Ready for Black Friday 2024

At The Lullaby Club, we’re thrilled to bring you our biggest Black Friday event yet. With unbeatable discounts, prizes to be won, and an exclusive new collection, it’s the perfect time to treat yourself and refresh your wardrobe for the season ahead. Whether you’re shopping for yourself or picking up a gift, this sale has something special for everyone.


To make sure you don’t miss a single update, be sure to sign up for our Community Club and join our mailing list. Early access, grand prize details, and new collection updates will be shared there first—so if you want to stay ahead of the game, that’s the place to be. And remember, the sale starts at 9:00 am on November 21 with exclusive early access for Community Club members at 8:50 am. Mark your calendar, set your alarms, and get ready for the ultimate Black Friday shopping experience with The Lullaby Club!

40% off 40 minutes black friday exclusive essentials set in red/pink on stripe towel with suitcase grand prize

The Black Friday 2024 Experience

This Black Friday, don’t just shop a sale—experience an event. With deals, prizes, and exclusive styles, you’re in for our best sale yet. So, get ready to join us, and let’s make Black Friday 2024 one to remember. See you there!

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