If you’ve been keeping up with The Lullaby Club Community, you already know our latest The Lullaby Club photoshoot was one for the books. Shot at the dreamy Iluka House on the Sunshine Coast, this campaign captured everything we love about summer: golden light, coastal energy and that effortless TLC style.
We spent the day shooting four upcoming collections: Lullaby Club Sun Hats, Cabana Club, Christmas Day and Coastal Cowgirl, all set to launch between now and February 26. Each part of this Lullaby Club photoshoot brought its own vibe, its own story and a whole lot of sunshine-soaked magic.
In The Blog:
The Lullaby Club Photoshoot Vlog
If you are in The Club Community, you already got the inside scoop! We dropped live exclusive fit checks, giving a full sneak peek before anyone else. Lucky for you, we posted a little vlog recap over on Instagram so you can catch up on all the magic from the Lullaby Club photoshoot. Go take a look (and yes, it’s as iconic as it sounds).
The Holiday Edit
We kicked off our Lullaby Club photoshoot at sunrise, capturing all those feel-good Christmas moments. Think pavlova-making, pressie-unwrapping, lounging in the morning light and that perfect “after-breakfast nap” energy. This shoot was all about celebrating the real moments, the messy, magical, sun-drenched parts of an Christmas that make it so special.
Selling Fast: The Lullaby Club Sun Hats
The Lullaby Sun Hats are online now in your fave gingham and black colourway! P.S besties, they're selling fast. Designed to match perfectly with your go-to pieces from the Mon Cheri collection and other gingham favourites. Summer style, sorted.
Cabana Club
Next up in the Lullaby Club photoshoot lineup was Cabana Club, our take on “vacation mode, but make it fashion.”
We leaned into the bar setup at Iluka House because if you look closely at the print, there’s a pina colada in there! Between coconut drinks, pool dips and that laid-back luxe energy, this collection feels like the resort escape your wardrobe’s been waiting for.
Coastal Cowgirl
We wrapped our Lullaby Club photoshoot in full Coastal Cowgirl spirit with golden hour light, beachy waves, sun hats, boots and carefree energy that screams summer freedom.
This shoot brought out the “girls’ trip but make it editorial” vibe, mixing effortless silhouettes with that coastal-cool twist we can’t get enough of.
Shop Summer Styles Now Online
Join The Lullaby Club Community for First Looks
The best part of every Lullaby Club photoshoot? Sharing it with The Lullaby Club Community.
Our 30,000+ members got the first sneak peeks, try-ons, and behind-the-scenes chaos before anyone else. They’re the heartbeat of every drop, and they help shape what comes next.
If you’re not in the group yet, well this is your sign. Join now to unlock early access, styling inspo, exclusive giveaways and those cheeky “what colour should we make next?” polls that the community always gets first.
@marisataschke 2pm sillies 🤠 #fitcheck ♬ original sound - Marisa
See You in the Sunshine
The Lullaby Club photoshoot wasn’t just about capturing clothes, it was about capturing moments, memories and the community that makes TLC what it is.
Get your first looks, sneak peeks and early access inside The Lullaby Club Community. where every drop starts and every good thing begins.
✨ Instagram: @thelullabyclub
🎥 TikTok: @thelullabyclub
📌 Pinterest: @thelullabyclub
💬 Facebook: The Lullaby Club Community
Because every season starts with a Lullaby Club photoshoot and every moment ends with you. 🌞
The Author: Jayde Masters
Jayde Masters is The Lullaby Club’s Creative & Community Content Coordinator, leading the charge on all things style and connection. From creatively directing campaigns to running the Club Community Facebook group, Jayde brings our brand to life through storytelling, content and a whole lot of heart.
